the journey from pr to ps

Making a change is never easy. However easygoing, amenable, creative or adaptable we like to think we are, there is almost always resistance, however imperceptible. And so it should follow, logically, that
Read more

BS baffles brains

Very early in my career, I learned a salutary lesson demonstrating just how swiftly poor communication can turn off an audience. A super-confident, expensively-tailored and transparently ambitious sales executive breezed into the
Read more