the journey from pr to ps

Making a change is never easy. However easygoing, amenable, creative or adaptable we like to think we are, there is almost always resistance, however imperceptible. And so it should follow, logically, that
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BS baffles brains

Very early in my career, I learned a salutary lesson demonstrating just how swiftly poor communication can turn off an audience. A super-confident, expensively-tailored and transparently ambitious sales executive breezed into the
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