Category Archives: Language

Crafting the Perfect Tweet

Twitter image - April 4, 2013
Twitter can often divide public opinion, attracting equal numbers of vocal supporters and detractors.  And, like so many topics on the web, swathes of data abound talking up – or down – the merits of Tweeting
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the journey from pr to ps

Making a change is never easy. However easygoing, amenable, creative or adaptable we like to think we are, there is almost always resistance, however imperceptible. And so it should follow, logically, that pushing through major change
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BS baffles brains

Very early in my career, I learned a salutary lesson demonstrating just how swiftly poor communication can turn off an audience. A super-confident, expensively-tailored and transparently ambitious sales executive breezed into the engineering company where I
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