Crafting the Perfect Tweet

Twitter can often divide public opinion, attracting equal numbers of vocal supporters and detractors.  And, like so many topics on the web, swathes of data abound talking up – or down – the merits of Tweeting for your business.

To cut through the clutter, we thought that a short guide might prove useful.  One outlining the simple Dos and Don’ts of Tweeting, and why it might just be a good idea to master this 140-character communications tool.

Google rankings

When next researching a topic on Google, take a look at the first few links that appear on Page 1. Notice anything interesting? The first couple of links, almost invariably, reference Tweets.

So how do you craft the perfect Tweet?

Try to bear in mind that the best Tweets are often informative, conversational or amusing.  So that means no blatent sales pitches or bland ‘corporate speak’ – unless, of course, you’re looking for surefire ways to switch off your audience.

The trick to Tweeting is to use a conversational, though always professional, tone of voice.

That said, try to work in:

1. A clear call to action.

What is it you want your followers to do?  Comment, quoting their own personal experiences? Click on a link to a special offer? Retweet?

2. Include one or two hashtags which reference related topics.

This will help to push your message out to a wider audience, and attract new followers. No more than two hashtags though, as numbers of retweets drop for messages containing three or more hashtags.

3. Include a link/s to useful supporting material.

Perhaps a link to your blog or latest company video, or a business article quoting useful statistics.

Wherever possible, use shortened links to these support materials – remember you only have 140 characters to play with.

Current wisdom argues that links are most often retweeted, however sites such as Hootsuite, Google and StumbleUpon offer their own link-shortening options.

Leave some blank space

People often like to add their own thoughts and opinions, so try to leave space at the end of every tweet.  Again, opinions vary but between 20-25 characters seems to represent a useful rule of thumb.


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