This case study features:Communications strategy; proactive media relations; sensitive healthcare issues handling; event management; government and area healthcare relations; media coaching.
Armitage Associates: specialized in creating high-quality, respectful long-term residential care
Founder Pamela Bailey also handled the sensitive media launch of high-quality, supported housing located in a residential sub-division, designed with built-in ‘adaptability’ to meet the varying needs of a group of former patients with severe learning difficulties and mobility issues, who were provided with a first, ever home of their own following the closure of a long-term care facility.
A fourth project for which widespread media coverage was achieved involved the high-profile launch of a multi-million dollar refurbishment of the main concourse reception area of a landmark Victorian-era city centre hospital – The Queen Elizabeth Building (QEB) of The Glasgow Royal Infirmary.
Announcing the changes required sensitive handling since the QEB is held in high esteem locally, and is home to some of the hospital’s main surgical wards as well as an outpatients department, the Princess Royal Maternity and teaching accommodation, and also provides corridor links to the older Glasgow Royal Infirmary buildings.
Refurbishment of the pivotal entrance and concourse areas resulted in a new airy, welcoming environment housing a new health records storage department and retail units, as well as comfortable and inviting seating areas, reception desk and wall-mounted artworks in the form of a large and striking wall mural, commissioned from a respected visual artist.
CLIENT: Armitage Associates
(Architectural and interior design practice)