This case study features:Communications strategy and proactive media relations; crisis management and risk analysis; government relations and parliamentary questions; corporate social responsibility; opinion formers’ briefings; community relations; internal communications; press office management; media coaching, media evaluation.
Turnaround of universally negative media reputation
Following appointment, we established and operated a highly-responsive, 24/7 Press Office delivering proactive media relations, media and stakeholder / opinion formers, and community briefing programs to target inaccuracies and counter universally negative media coverage and hostile ‘off the record’ briefings following the award of contract to this private sector client from the previous public sector incumbent.
Strategic advisory services and media training were crafted for locally-accented senior management, and media interviews and one-to-one briefings developed to target influential media and business leaders and establish Amey as ‘thought leaders’, effective innovators and talented industry troubleshooters.
Regular crisis management and risk management services featured highly-sensitive issues such as fatal accident enquiries, adverse weather-impacted highway closures, and multiple transportation incidents. We coached and accompanied senior management to potentially challenging media interviews; while also preparing submissions, and coaching executive officers through appearances before Parliamentary Committees.
Within six months, we achieved a complete turnaround in media and Government perception of the client, Amey plc which employs many thousands of people across more than 200 locations from universally negative to overwhelmingly positive, positioning the company as good corporate citizens.
CLIENT: Amey plc
(Highways engineering and infrastructure management group)